About the competition
Africa is now a major emerging market. Technological innovation is growing at an exponential rate, stimulating both new practices and new start-ups.
This is why in 2018, urban and economic development agency Euroméditerranée launched a competition aimed at international entrepreneurs, targeting Africa more specifically from 2019, due to the historic links between Africa and Aix-Marseille Provence Metropolis. More successful each year in terms of quality and quantity, MED'INNOVANT AFRICA has already rewarded 5 inspiring and talented startups from Chad, Senegal, Cameroon, and Madagascar.
The purpose of this innovation competition is to identify, promote and accelerate to the next level project developers (start-ups, small and medium enterprises) looking to bring to market innovations (solutions and services) that are in line with the new objectives of the Mediterranean and African sustainable resilient regions - with the potential of deploying them in the catchment area of Euroméditerranée and more broadly Aix-Marseille Provence Metropolis.
The aims of this competition are to :
- unearth exciting African innovators with the capacity to test out their innovative solutions, where possible, in the EuroméditerranéeEcoCité;
- Set up these start-ups in the developer's catchment area in view of increasing their market share in Europe;
- Attract micro-businesses, SMEs and European groups looking to develop their business in Africa
What are the themes?
Driving more resilient and sustainable regions:
- Social innovation and solidarity mechanisms in the city;
- Design solutions for assuring continuity of public utilities (energy, water, waste management, etc.);
- in the event of a crisis, and to reduce the city’s environmental impact;
- Systems that facilitate urban management and mobility, and cost efficiency.
Improving response capacity:
- Modular and adaptable urban services or facilities;
- Early warning and response mechanisms and applications;
- Solutions or facilities promoting the coordination and interaction of multiple actors.
Facilitating crisis communication at the local level:
- Services or facilities that contribute to improving information in public spaces, safe communities, and the security of people and property;
- Contactless technologies, smart objects, mobile apps, etc.
What are the benefits for winners?
High-value packages offering long-term support combining A CASH INJECTION, ANS ALL-EXPENSES-PAID* BUSINESS TOUR in Marseille, a two-day PASS FOR EMERGING VALLEY, and a FULL SUPPORT PACKAGE to build concrete foundations for your business, foster links and drive your promotion!
*The competition organiser shall cover the cost of transport and two nights in a hotel for finalists (refer to competition rules)
Prizes attached to the Jury’s Award
€7,000 FINANCIAL ASSISTANCE, a real cash boost
BUSINESS TOUR:
- One-week Business Tour in Marseille to meet the organiser of the Euroméditerranée competition, take part in the EMERGING Valley summit, and attend the Social & Inclusive Business Camp** (SIBC);
- A personal tour of the Euroméditerranée catchment area with a representative of the development agency to access the potential scope of application for the award-winning innovation.
TWO-DAY EMERGING VALLEY PASS:
- Full two-day access to the Europe-Med-Africa emerging tech summit: 1,350 participants, 45 countries, 50+ high-impact investors, 140 start-ups, 130 speakers and 50 tech hubs in 2019!
- A 5-minute pitch at the MED’INNOVANT AFRICA Award ceremony taking place during EMERGING VALLEY
ACCELERATION PACKAGE:
- A testing ground for trying out and demonstrating the innovative resilience solution: the Euroméditerranée EcoCité (480 hectares within the 1st, 2nd, 3rd, 14th and 15th arrondissements of Marseille);
- A two-hour working session with Euroméditerranée’s CEO to determine the terms and conditions for implementing the award-winning solution within the Euroméditerranée EcoCité’s catchment area;
- 4 weeks of soft landing within Accélérateur.M based in the CISAM (Innovation & Knowledge Centre of Aix-Marseille);
- Finalists entered into the SIBC acceleration programme: a high-added-value business camp developed by the AFD. A €1,000-grant will also be awarded by the AFD to the winner of the Jury's Award only;
- Free legal and oral support as part of its territorial anchoring (sponsorship, monitoring committee) for a total duration of 4 hours usable over a period of 12 months from the date of the award ceremony in the fields following legal: French intellectual property and information technology law and French customs law and,
- Putting the winner in touch with a lawyer based in his country of location (only if FIDAL has concluded a cooperation agreement with a law firm in the country in which the winner is located).
NETWORK PUSH & PROMOTION
- AFRICALINK sponsorship: introduction to a business leader in the network, based in the winner’s home country and working in a similar sector;
- One year’s free membership to the AFRICALINK network;
- Mentoring: introduction by the CCI AMP to an elected CCI official in the winner’s home country to provide assistance developing the winning solution;
- A business meeting with the regional development agency Provence Promotion;
- Promotion: communication campaign in the press, on socials, on the website and at trade fairs;
- A video interview with the winner presenting their innovation posted on the Euroméditerranée YouTube channel.
Prizes attached to the Jury’s Favourite Award
€ 2,500 FINANCIAL ASSISTANCE, a real cash boost
BUSINESS TOUR:
- One-week Business Tour in Marseille to meet the organiser of the Euroméditerranée competition, take part in the EMERGING Valley summit, and attend the Social & Inclusive Business Camp** (SIBC).
TWO-DAY EMERGING VALLEY PASS:
- Full two-day access to the Europe-Med-Africa emerging tech summit: 1,350 participants, 45 countries, 50+ high-impact investors, 140 start-ups, 130 speakers and 50 tech hubs in 2019!
- A 5-minute pitch at the MED’INNOVANT AFRICA Award ceremony taking place during EMERGING VALLEY
SUPPORT PACKAGE:
- A 1-hour meeting with the CEO of Euroméditerranée to see how the award-winning solution can be best adapted to the Euroméditerranée EcoCité development area (480 hectares within the 1st, 2nd, 3rd, 14th and 15th arrondissements of Marseille);
- 4 weeks of soft landing within Accélérateur.M based in the CISAM (Innovation & Knowledge Centre of Aix-Marseille);
- Finalists entered into the SIBC acceleration programme: a high-added-value business camp developed by the AFD. A €1,000-grant will also be awarded by the AFD to the winner of the Jury's Favourite Award only;
- Legal support from law firm Fidal: two hours of training on intellectual property and information technology law, distribution rights and company law.
NETWORK PUSH & PROMOTION:
- AFRICALINK sponsorship : introduction to a business leader in the network, based in the winner’s home country and working in a similar sector;
- One year’s free membership to the AFRICALINK network;
- Mentoring : introduction by the CCI AMP to an elected CCI official in the winner’s home country to provide assistance developing the winning solution;
- Promotion : communication campaign in the press, on socials, on the website and at trade fairs;
- A video interview with the winner presenting their innovation posted on the Euroméditerranée YouTube channel.
Winners
The MED’INNOVANT AFRICA 2020-2021 awards ceremony, organised by the urban and economic development agency Euroméditerranée (EPAEM), was held on Thursday 8 April in Marseille (France) as part of the EMERGING VALLEY international summit, the major showcase for African Tech in Aix-Marseille Provence Métropole.
After an examination of 183 applications and interviews of the five finalists by the jury on 29 March, two start-ups have been crowned for their innovative solutions. The Madagascan start-up GreenNKool, represented by its founder Marie Christina Kolo, won the Jury Award. The Jury’s Favourite Award was granted to AgroPad, a Cameroonian start-up developed and managed by Erik Gyslain Tiam. Both of these creative innovators will receive a financial endowment and acceleration package from the competition’s affiliated partners as well as excellent visibility and, most importantly, a fantastic opportunity to expand their market share in Europe!
Jury's Favorite Award
Jury Award
Discover all our winners and finalists:
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“SEN OR’DUR is a completely new innovation in Senegal which can be used to solve the problem of plastic waste by updating the plastic bottle collection system with the installation of collecting machines.”
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“The CLINICPLANT application can be used by farmers to rapidly diagnose crop diseases and instantly obtain the appropriate biological treatments based on a simple photograph of the plant. It uses leading-edge artificial intelligence technology for high quality image recognition, and provides farmers with good prevention practices.”
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“Med’Innovant is an incredible competition. You are pitted against other innovative entrepreneurs and appraised by a jury composed of professionals working in the ‘sustainable city’ industry. Winning this competition was a huge privilege for us and we’ve benefited in so many ways. Today, although it is based in Chad, Kouran Jabo is earning a growing reputation in Aix-Marseille-Provence’s entrepreneurship ecosystem boosted by the media coverage MED’INNOVANT attracts.”
Ali Mbodou Youssouf, Founder and CEO of KOURAN JABO, MED’INNOVANT 2018 Jury's Favourite Award |
Jury 2020
Aurélie COUSI – CEO Euroméditerranée
Samir ABDELKRIM – Author of Startup Lions, entrepreneur, columnist for Le Monde, founder of StartupBRICS & EMERGING Valley
Yves Delafon, President – AFRICAlink, the Community of Entrpreneurs in Africa and Europe
Isadora BIGOURDAN, team leader, facilitator & mentor - Inclusive Business & Social Innovation – Agence Française de Développement
Franck ARAUJO, Director - Accélérateur.M
Frédéric RONAL, Vice-President International Development & Cooperation - CCI Aix-Marseille Provence
Cyril CHAUVIN, Manager of the Intellectual property/Technologies & IT cluster / Mediterranean regional director - Fidal law firm
Official partners

How can you benefit from supporting the MED'INNOVANT AFRICA 2020 competition?
- Stand out as a local actor in contact with African tech leaders
- Grow your network and develop your expertise on the urban and sustainable planning and development goals for Mediterranean and African cities
- Contribute to the attractiveness of the region and its "innovation” ecosystem
- Join a community of operational partners who are working together to accelerate the development of resilience innovations in the Euroméditerranée catchment area and more broadly the Aix-Marseille Metropolis and the African continent
- Sit on the jury to pre-select 4-5 finalists and choose the 2 winners
- Premium media exposure
Join us and get involved at an operational level with the African innovators of tomorrow! dominique.brunet@euromediterranee.fr
Emerging Valley
Established in Aix-Marseille in 2017, EMERGING Valley, the new hub for emerging innovations between Europe and Africa, is the international summit which attracts African and emerging investors, start-ups and digital ecosystems to Provence looking to raise their profile internationally, develop business relations and boost their global impact.
EMERGING Valley is a fantastic event to explore emerging ecosystems and connect the world with the leaders of African tech.
“Emerging Valley is an initiative set up following a four-year tour of Africa. Its aim is to connect the ecosystems of metropolitan France and other European countries with their African counterparts. The Mediterranean port of Marseille can be that bridge between Europe and Africa, promoting reverse innovation and creating a digital community with a human face that offers an alternative to Silicon Valley and its digital giants.” |
Visit the Emerging Valley website
AFD
A public financial institution geared towards sustainable development, AFD is the central agency overseeing France’s development policy. The agency is involved in projects which bring tangible support to populations every day in developing and emerging countries, and Overseas France. Working in multiple sectors (energy, health, biodiversity, water, digital, education), the AFD is leading the transition to a world that is more secure, fair and sustainable, a world shared by everybody. Its action fully dovetails with the Sustainable Development Goals (SDG). Our teams are involved in over 4,000 projects with a strong social and environmental impact in Overseas France and 115 countries. In 2018, the AFD earmarked 11.4 billion euros for funding these projects.
Visit the AFD website.
“The ADF Group is firmly committed to supporting business leaders making a positive social impact in Africa. Primarily thanks to its Choose Africa initiative, the group will be investing 2.5 billion euros to support African entrepreneurs between now and 2022. In total, almost 10,000 small and medium enterprises will benefit from this initiative. In addition, the group organises programmes designed to structure and accelerate the entrepreneurial ecosystem in Africa, like the Social & Inclusive Business Camp happening in Marseille in early December, after four months of distance coaching, which the winners of Med’Innovant Africa 2019 will be attending.” |
AFRICAlink
AFRICAlink is a community of European and African entrepreneurs (120 members to date) set up by CCIMP with support from the Metropolis. Its purpose is to encourage the development of partnerships and business links in both directions between Europe and Africa. The idea is to "grow wealth together", economically, culturally and socially.
“Yves Delafon has been doing business in Africa for over 20 years. A banker, he sits on the board of directors of Mauritania-based banking group BCI (Banque pour le Commerce et l’Industrie), which has branches throughout Francophone Africa. In December 2017, Yves was appointed chairman of Africalink, driving its development on both sides of the Mediterranean. He, too, is convinced it is time we switched to ‘business mode’ in our approach to the continent.” |
Visit the AFRICAlink website.
Accélérateur.M
Based at the CITAM (Innovation & Knowledge Centre of Aix-Marseille), Accélérateur M has two key missions: physically represent a Euroméditerranéenne Metropolis that is a leader in innovation, and be a public service to support start-ups from all over the world to facilitate their local and international development. The accelerator for start-ups and innovative enterprises has excellent access to the vital forces, talent and resources of the entire metropolitan ecosystem. Over 300-sq.m premises, the centre offers start-ups and larger organisations a full range of services to help them along their journey, all working closely with the academic and economic actors on their doorstep. Accélérateur.M provides accelerated start-ups with a tailored assistance programme through a combination of expertise, coaching, mentoring, testing, networking and other services. It also offers a fast-track à la carte service to help enterprises conquer new markets, fund growth or recruit talents. A forum for exchange and partnerships promoting collaboration with African and Mediterranean peers, Acccélérateur.M also provides start-ups with international ambitions hosting and sign-posting services within the metropolitan ecosystem.
Visit Accélérateur.M’s Twitter and Linkedin profiles.
The oldest Chamber of Commerce in the world, established in 1599, is also the leading accelerator for 105,000 companies in the Aix-Marseille Provence region. Today’s economic, institutional and societal transformations are profound. Too often experienced passively, they should be seen as opportunities that CCIMP helps businesses embrace by providing support, from creation to sale. Internationally, CCIMP is confident that the Aix-Marseille Provence territory can become an essential hub for economic relations with Africa. |
CCIMP
The oldest Chamber of Commerce in the world, established in 1599, is also the leading accelerator for 105,000 companies in the Aix-Marseille Provence region. Today’s economic, institutional and societal transformations are profound. Too often experienced passively, they should be seen as opportunities that CCIMP helps businesses embrace by providing support, from creation to sale. Internationally, CCIMP is confident that the Aix-Marseille Provence territory can become an essential hub for economic relations with Africa.
“Frédéric Ronal is vice-chairman of the CCIMP, responsible for its outward-looking trade policy. Convinced that African-European business relations are crucial to the economic future of our region, he has allowed the CCIMP to take some bold steps, including setting up Africalink and launching plans for an ‘Africa House’ in Marseille. Frédéric is also a number-cruncher, being a banking executive (Arkéa Banque) as well as chairman of the Regional Banking Committee.” |
Visit the Marseilles Provence Chamber of Commerce and Industry website.
FIDAL
Fidal legal practice has put in place an offering of legal and tax services dedicated to the boldest, most talented start-ups, giving them the opportunity to take advantage of its expertise in the field of intellectual property strategy as well as comprehensive legal and tax expertise, particularly with regard to investment capital.
Visit the Fidal’s website.
“Fidal law firm offers stellar advice to the most daring and talented start-ups which gives them access to the breadth of Fidal Tech’s technical expertise in Marseille. This team offers an innovative approach and technical performance that you’d expect from one of the top legal practices in digital intellectual property and technology, investment capital, and global legal and tax strategy.” |
Photo & videos
Photo gallery 2020-2021
Photo gallery 2019
2019 edition videos
Best of 2019 edition
2019 plenary
Jury at thecamp
Contact & Press
Euroméditerranée Urban Development Agency
Dominique BRUNET Marketing, Economic Communication and Employment Project Manager
Tel.: +33(0) 491 144 504
E-mail: dominique.brunet@euromediterranee.fr.
Euroméditerranée Urban Development Agency
Juliette KELLER Communication Officer, Press Relations and Events
Tel.: +33(0) 491 144 537
E-mail: juliette.keller@euromediterranee.fr.
Press packs and releases
2020 edition
- April 2021 - Med’Innovant Africa 2020/2021 - DP
- April 2021 - Euroméditerranée unveils the winning start-ups of the competition - CP
- 01 July 2020 - Launching Med’Innovant Africa 2020 - CP
2019 edition
CANDIDATEZ
Nous vous invitons à revenir sur cette page entre le 1er juillet et le 31 août afin de déposer vos dossiers de candidatures.
Qui peut candidater ?
Seules les personnes morales dont le siège social est situé en Afrique peuvent candidater ainsi que les personnes morales (startups, PME) qui sont incubées en France mais dont le siège social est situé en Afrique.
Quels sont les critères de sélection ?
- Présentation du dossier : dossier complet, cohérent et aisément compréhensible pour quelqu’un d’extérieur au projet.
- Niveau de développement de la solution : le produit a dépassé le stade de l’idéation et présente des développements dans un environnement significatif, ou a minima un prototype fonctionnel.
- Business Model : existence d’un business model cohérent et réaliste, présence de revenus / début de traction.
- Équipe : pertinence des équipes, capacité à porter le projet.
- Dimension Territoire : la solution doit pouvoir répondre à une mise en œuvre sur le périmètre de l’EcoCité Euroméditerranée et plus largement sur celui de la Métropole Aix-Marseille-Provence*.
- Innovation sociale et résiliente : caractère innovant de la solution, impact social et/ou environnemental et contribution à la résilience du territoire.
(*) Les projets à fort potentiel pourront également être accompagnés hors du périmètre d’intervention mentionné par les partenaires associés au concours (territoire national, continent Africain).
Dates clés
1er juillet : Lancement de l’appel à candidatures dès 8h00 UTC+2
31 août : Clôture de l’appel à candidatures à 23h59 UTC+2
1er au 16 septembre : Présélection de 15 à 20 dossiers
Du 20 au 22 septembre : Sélection d’une short-list de 4 à 5 dossiers
Les finalistes recevront par email le 30 septembre au plus tard, un courrier les invitant à participer au sommet international EMERGING VALLEY qui rassemblera, les 27 et 28 novembre 2023 à The Camp – Aix-en-Provence, les leaders de la Tech africaine, les investisseurs, les experts africains et mondiaux de l’innovation. C’est dans ce cadre que se dérouleront les pitchs des finalistes et la remise des prix aux 2 lauréats.
L'organisateur du concours accorde une indemnité de frais de transport aux finalistes et prend en charge 4 nuits d'hôtel (se référer au règlement du concours).
EMERGING VALLEY, un rendez-vous unique pour explorer les écosystèmes émergents et vous connecter avec les leaders de la Tech Africaine |
Confidentialité
Les documents transmis dans le cadre de ce concours sont soumis à la plus stricte confidentialité et ne sont communiqués qu’aux membres du jury.
Les informations seront utilisées uniquement pour permettre de juger la candidature du porteur de projet.
Social Wall
Social Wall Med'Innovant Africa par Euromed_MRS